good to see curatable SEO changing for the better:
The Guardian has released a new article on the effects of content curation on branding, and the philosophical implications are not good. In an environment where automation seems to become more and more present, content curation takes a slight and direct touch to be effective.
Social media content curation can sometimes feel less than hyper selective and more like digital regurgitation simply adding to the data deluge engulfing our social media feeds.
– Anna Lawlor, The Guardian
Essentially what Lawlor is arguing here is that automation can not take the place of true engagement, i.e. interacting with the end-user. And content curation requires additional context to be creative; mere summation will not do.
Is this the beginning of a backlash against content curation at the high levels of media which as recently as last year hailed the new wave of digital marketing? Stay tuned, sports fans. Content curation may have hit the high water mark.
Anyone who curates content knows conversion is the key – get people to make moves you want them to make. This may be clicking new links, purchasing items, and all comes down to general engagement with your content. Snip.ly is the first tool which makes this possible.
The Toronto Globe and Mail has the details on how Snip.ly came to be, but I don’t have time to summarize the details as I’m too busy using their tools. This may be the step that content curation needs to legitimize it in the market place, as there will certainly be copy cats for what Snip.ly has created.
Content Curation, like so many other internet trends, is not limited to the United States. Curation and applicable software are an international issue, as outlined in the Japanese Times article, “More and More Smartphone Users in Japan Look to News Curation“. This article focuses primarily on the prevalence of the SmartNews app, but discusses competitors as well.
SmartNews allows media to opt out of having their content listed, but these days every eye counts when it comes to page views.
– Akky Akimoto, Japan Times
As the article outlines, the Japanese population is turning more and more to curation via news outlets such as the SmartNews app. The relevant news article is presented with the first paragraph within the app, and if a user decides to continue reading they are then directed to the original source article on the producer’s home page. SmartNews was also awarded the “Best App 2013” by Google Play, marking its arrival on the international scene.
SmartNews mines millions of Twitter stream data and picks up thousands of hot topics. Then it sorts them into the categories you see in the app’s colorful tabs.
– Steven Millward, TECHINASIA
BeautyCon, an annual fashion and beauty summit for internet influencers, will kick off in New York this year with a partnership with ELLE magazine. While this may not seem like news you really care about as a content enthusiast, it is important to note the role content curation will play in this fashion festival.
BeautyCon and ELLE are partnering on Content Curation, marking a rare situation in which an old-hat, print magazine with some internet presence is teaming with an up-and-coming internet-based event in the area of digital curation.
“We are excited to work with BeautyCon, a first-mover in the important blogger/vlogger space…At ELLE, we are inspired by what’s new and what’s next, and that is what BeautyCon is all about.”
– Kevin O’Malley, Senior Vice President, Publisher & Chief Revenue Officer of ELLE
Could this team approach to content curation be a trend that catches fire?
This article from the Wall Street Journal, an obvious first choice for content curation news (heavy on the sarcasm), analyzes the future of Twitter with respect to its recent IPO by interviewing two esteemed doctors on the Twitter outlook. One takes a more reserved, or bear, stance, while the other takes a more “bullish” stance, to employ the popular Wall Street terms.
Twitter’s ability to succeed as an information network only holds if the user can find the desired content quickly. So content curation is a critical need to better onboard new users as well as keep existing users engaged.
-Dr. Paul Judge, for the Wall Street Journal
You can take a look at the full article here, but just note the source and allow yourself to realize that Twitter will very well be around in 5 years time, but will certainly be a very different beast from what anyone can predict. As Dr. Judge explains, though, content curation will be a cornerstone of future success, as Twitter users become accustomed to having more information now on the topics they need now.
Content curation is a built in feature for the New York Times new Now app. Free to subscribers and $8/month for non-subscribers, this app will feature content hand picked by a team of editors, rather than a computer algorithm like so much curated content these days.
A team of more than 10 editors will select the content for NYT Now, which will be only a sampling of the paper’s entire news report.
By sampling their own paper, NYT authors focus the app users on specific content, presumably in an effort to drive readership of certain topics and retain new subscribers.
NYT Now excites me because it acts against that trend. Instead of rewarding readers with no home on the web, it aims to reward readers for returning, again and again and again.
Additionally, further curation through the app will actually drive clicks to outside content sources or past in-house content.
A screen called “Our Picks” takes readers to stories at other outlets, or sometimes to older New York Times stories.
This marks an effort by the old-hat publishers to capitalize on the recent digital curation trend. The hope being that by driving readers to in-house and outside content, NYT editors will stem the tide of evacuating readership and garner fresh eyes for the publication. Perhaps this will one day be the missing link between the evolution from completely print to completely digital in terms of publication.
OwnZones Media Network, Inc. has created the technological ecosystem that will forever transform the way consumers, digital content providers and advertisers interact. With its innovative aggregation and curation platform, OwnZones will be the driving force in the transition from free to paid-for content on the Internet.
While scuttlebutt surrounding content curation may have hit a peak, the nuts and bolts of content curation are still rolling, as proven by this large investment.
“How did this one piece of content provoke this extreme reaction?”
-Rebecca Lieb, a digital media analyst at the Altimeter Group
from the article, YouTube’s role at issue over video that incited Mideast violence
In light of the recent violence in the middle east, a question comes to light concerning the ethical dilemma of the curator. The vast majority of content curators are running sites and blogs geared towards a very specific niche market, an act which in and of itself limits the possibility of legitimately offending their audience. One of the largest curation sites on the web, though, is currently censoring a piece of content in order to limit the negative backlash it has created.
The site is Youtube and the content is a now infamous video which portrays the Islamic profit Muhammad. While avoiding the discussions which surround the ethical issues of religion, a discussion of censorship and curation can be had.
Is censoring an offensive piece of content appropriate given the fallout it has created? Is censorship having an effective result by calming the reaction to the content? While it is true that the portrayal of Muhammad is offensive to many, is it not acceptable to allow the publisher of the content the freedom of expression?
The following article from Dawn C. Chmielewski of the L.A. Times discusses the ethical dilemma of Youtube.
From the article:
“The era of uncurated and unmediated commenting is pretty much over,” said Tom Rosenstiel, an author, journalist and founder of the Project for Excellence in Journalism.”Almost all sites that I know of have moved toward curation and pulling down content that they think is objectionable. Where YouTube will end up on this, I don’t know.”