Monthly Archives: March 2012

Critical of Content Curation

The term “Content Curation” is being promoted by internet marketers to justify content theft.

By BlogBloke from the article: Why Content Curation is BS (or at least overrated) via


Curatorial Duties

While the issue of a Code of Curator Conduct is up in the air, a certain aspect of classic curatorial duties can be employed as general curatorial guidelines.

The following list of Curatorial Duties was harvested from the following link and a comparison is to be drawn to Content Curation.

Curatorial Duties

By Luanne Kelchner, via eHow

Curatorial duties appear to be applicable across all forms of curation. Tasks of the museum curator are similar to the tasks of a zoo curator, as well as to the activities of the Content Curator. A list of basic curatorial duties common for the classic curators such as those in museums can be applied to the role of the Content Curator.

Basic duties of the museum curator are:

1. Acquisitions
2. Collection Maintenance
3. Educational Programming
4. Art Placement
5. Writing


In a museum setting, the curator is responsible for acquiring individual and bulk pieces of artwork in order to complete objectives of a collection. Curators specialize in their fields of curation, adhering most often to their areas of expertise.

The acquiring of information in digital curation is often termed aggregation and mirrors museum acquisition in many ways. In the Content Curation arena, the curator is responsible for using search parameters and seeking out information on specific topics. Often specific documents are required, such as news articles instead of blog posts. Curators generally specialize as well, as their general role is to seek out exact information to meet the needs of the clientele or audience.

For example: the Content Curator tasked with collecting information on Artificial Intelligence has to determine the best sources of information and from those sources chose the most appropriate information from what is available.

Maintain Collections

It is the museum curator’s responsibility to preserve and maintains works of art, cataloging information on genres and pieces to ensure accurate records. Specialized cleaning and restoration are often required and hiring is completed by the curator.

The Content Curator is also responsible for cataloging obtained data, creating large and often complicated data retrieval programs and systems. The curator has to understand the overall intent of the collection and be able to recall the available information at the appropriate time. Again, specialization may be implemented in order to insure expert analysis.

For example: the Content Curator, once having completed an initial collection of information on Artificial Intelligence, needs to maintain a record of the acquired information for application in a future blog post or posts.

Educational Programs

A museum curator is responsible for creating educational programs, such as lectures, to draw in and inform the patrons of a given project. Based upon their knowledge of the collection and the styles and work within it, they craft educational materials and provide feedback to patrons with questions.

The Content Curator spends time providing context and explanation of ideas and articles which may or may not be new to the audience. The curator summarizes articles and creates frameworks in which the audience can view the given information for better comprehension.

For example: In curating information concerning Artificial Intelligence, a curator may seek out information to provide historical context of the evolution of understanding with regard to AI. They may also provide resources for educational instruction concerning AI.

Art Placement

The museum curator is responsible for placing and orienting material throughout a museum or gallery in order to draw a certain audience reaction. The curator will frame works in space and lighting and deem necessary or unnecessary certain aspects of a collection.

This placement duty parallels the work of the Content Curator. Placement is an important facet of the digital curator process as certain articles or groups of articles are affective in certain contexts.

For example: a curated group of articles on Artificial Intelligence Application would not be placed a section of a blog covering Content Marketing.


Finally, an aspect of museum catalogue is completing written descriptions of catalogs. Part of the museum curator’s writing responsibility is to write material for public presentation in order to draw museum visitors.

The Content Curator has their own writing responsibilities. It is not simply enough to collect digital content. The curator is responsible for providing context and structure to a collection. The curator is responsible for the overall presentation of the collection. To this end the will likely complete blogging exercises to explain groups of collections and to address the purpose of material, all in attempts to drive traffic to the curated site.

For example: a blogger needs to provide an introduction and conclusion to a curated item to frame the discussion for the audience.

Common Practices

While a Content Curation Code of Conduct has not been agreed upon, and is often dismissed as unnecessary, common practices and curatorial duties are the same across all types of curation. The Curator must meet certain objectives in order to complete their role. Whether in a museum, a zoo or as part of an online blog; the curator must adhere to basic principles in order to fulfill the needs of patrons or clients.

As with anything else, efficient and ethical implementation of solid common practices will breed success for the Content Curator.

Tagged , , , , ,

Content Curation Code of Conduct: Necessary?

Where is the Content Curation Code of Conduct?

There has been much discussion since the advent of aggregation, which has led to curation in the vain of Huffington Post, about a code of conduct for Content Curation.  This is an interesting issue, which has come to the fore as of late, and deserves much debate and discussion.  A strong anarchistic aspect of the internet would rebel against any attempts to rein in an aspect of the online community which seems to have grown organically as a feature inherent.  Large corporate voices, such as the print edition newspapers which are having to redesign their business model, rail against the curator (and tend to write them off as mere “aggregators”).

“Naughty aggregation is analogous to pornography: You know it when you see it.”

A Code of Conduct for Content Aggregators

by David Carr for The New York Times

Coverage has been heavy since South By South West for an article from the New York Times discussing aggregation and Content Curation best practices.  This coverage is significant not only due to the gravity of the publication, but as well for the level of discussion over best practices with a major publication which was only recently diametrically opposed to digital curation.

“…Aggregating has largely become the responsibility of young people hoping to break into journalism.”

How To Properly Aggregate David Carr’s Column on Aggregation

by  for New York Magazine

Carr’s article, released 3.11.12, was followed up by New York Magazine writer Joe Coscarelli on 3.12.12.  Coscarelli’s article is an interesting example of how a tongue-in-cheek satire can provide a legitimate insight.  Full of satirical example, the article is a clear and concise how-to aggregate. While maintaining a sarcastic voice, the author is actually explaining Content Curation by diving into methods through which the curator provides insight and context.

“It’s called curation if you like it, aggregation if you don’t.”

It’s not curation or aggregation, it’s just how the Internet works

by Mathew Ingram via Gigaom

Ingram is arguing that this uptick in Content Curation and Aggregation is nothing new to the internet, but their popularity as buzz words has led to renewed discussion of codes of conduct.

“While it may be well-intentioned, no one who is actually doing the bad things that the code is supposed to prevent will pay any attention to it, as Gawker has pointed out. Those who choose to “over-aggregate” content, try to disguise the links they provide, or do dozens of other shady or unethical things will simply continue to do them.”

There Is No Right Answer

Who is right? Which voices should be heard and which should be ignored? It stands to reason that a Content Curator is in no way performing the same duties as a Content Creator. In fact, one could not exist without the other.  And though the creator could push their own product, without curators distributing the work to specific channels, the voice of the author would just be shouting wildly into the web.  The curator assists the creator.

Most voices in the online community agree that Content Curation, much like so many other facets of the internet, will self-regulate.  Those doing poor curating will be pushed aside as the audience is naturally drawn to a set of curators with a higher standard.

Tagged , , , ,

Content Curation is the digital intersection of enthusiasm and necessity.

Content Curation is the d…

Tagged ,

Urbantag: Pinterest for Real Life

Curating Lists of Local Places With UrbanTag

by Erin Bury via BetaKit

While curation is used in excess, perhaps the most far-out use of the term on this blog will be in reference to personal curation tools.  Urbantag is one of those personal curation tools. This app allows the user to “curate” lists of their personal favorite spots. Much the way Pinterest allows users to put a pin in the things that interest them to collect and share, Urbantag allows the user to put a pin in destinations.

Tagged ,

The value in big data, like the sentiment in tweets, is not yet understood…Just like the value of Twitter as a communication platform was misunderstood in 2008.

-Howard Lindzon of StockTwits

The Value In Big Data Is As Misunderstood As Twitter Was Back in 2008

by Boonsri Dickinson for San Francisco Gate via Business Insider

As discussed in this article from the San Francisco Gate, big data is the future of web content, and StockTwits is a prime example of Content Curation applied to this inevitability in a way that computer programs could not be in order to provide a direct service in a profitable business model.  Curators with StockTwits filter though Twitter chatter in order to aggregate actionable information of financial issues such as stocks and trade chatter.  Potential clients include financial firms and financial media institutions like MSN Money.

StockTwits IS Content Curation

Tagged , , , , , ,

Pew Research Supports Content Curation

If You Have News, It Will Be Aggregated and/or Curated

by Mathew Ingram for Gigaom via Bloomberg Business

Ingram summarizes the latest report from the Pew Research Center foreseeing the use of aggregation and curation as what will be.  Currently Twitter and FB are not driving the amount of consumption they are assumed to be.  And the largest allocation of ad revenue goes online.

At the same time, large media outlets continue to attempt to create an environment of “walled-garden-style” payment structures for digital media. This payment wall plan is anticipated to fail, however:

“In effect, many users seem to be looking to generate their own digital-newspaper-style overview of the world rather than accepting one from a single media outlet, and if the content they are looking for comes from an aggregator like the Huffington Post because the original is behind a paywall, then so be it.”

Tagged , , , , , , , ,

“It’s called curation if you like it, aggregation if you don’t”

via Gigaom, in his blog post It’s not curation aggregation, it’s just how the internet works

“It’s called curation …

tweetTV wants to be the social TV guide

tweetTV wants to be the social TV guide

The latest version of a “social TV guide” from tweetTV hopes to be align your twitter chatter w your television provider.  As Content Curation moves twitter into your DVR, Social Curation moves closer to monetization. 

From Patricio Roberts via Econsultancy:

With more and more television viewers turning to sites like Twitter to weigh in on what they’re watching at any given moment, it’s no surprise that social media is attracting the focus of content creators and television networks.



Tagged , , , , ,

Social Curation with PearlTrees

Content Curation with PearlTrees

via Kyle B. Pace 

Think of Pearltrees as a content curation meets concept mapping tool.”




Tagged , , ,