The simplest definition of Content Curation, and most concise summary, comes from the following blog post:
“Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. “
In the above, the author goes to great lengths to establish a general picture of Content Curation. Kanter has also created what is a very succinct diagram explaining how the process of Content Curation should ideally work. See below.
While Kanter provides a good primer, the following should be even more complete.
Bhargava is widely considered to be a more respected source for the understanding of Content Curation and more importantly how it can be applied to a Content Marketing strategy. His original blog post “Manifesto For The Content Curator” is now required text for anyone interested in pursuing the career path or even starting a blog with curation in mind.
Bhargava’s definition of Content Curation:
“Content Curation is a term that describes the act of finding, grouping, organizing or sharing the best and most relevant content on a specific issue.”
Bhargava breaks the process of curation down into 5 distinct styles:
1. Aggregation – Aggregation is the act of curating the most relevant information about a particular topic into a single location.
2. Distillation – Distillation is the act of curating information into a more simplistic format where only the most important or relevant ideas are shared.
3. Elevation – Elevation refers to curation with a mission of identifying a larger trend or insight from smaller daily musings posted online.
4. Mashup – Mashups are unique curated juxtapositions where merging existing content is used to create a new point of view.
5. Chronology – Chronology is a form of curation that brings together historical information organized based on time to show an evolving understanding of a particular topic.
Content Curation comes down to finding what people want and giving it to them when they are most receptive to it. This post contains a brief summation of what content is. It may turn out that Monday morning is a difficult time to push a blog post consisting of information on Content Curation. While the timing may be off, hopefully the relevance of the information is proves the collection agreeable.