What Is Content Curation?

The simplest definition of Content Curation, and most concise summary, comes from the following blog post:

Content Curation Primer

by Beth Kanter via bethkanter.org

Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. “

In the above, the author goes to great lengths to establish a general picture of Content Curation.  Kanter has also created what is a very succinct diagram explaining how the process of Content Curation should ideally work. See below.

While Kanter provides a good primer, the following should be even more complete.

The 5 Models of Content Curation

by Rohit Bhargava via Influential Marketing Blog

Bhargava is widely considered to be a more respected source for the understanding of Content Curation and more importantly how it can be applied to a Content Marketing strategy. His original blog post “Manifesto For The Content Curator” is now required text for anyone interested in pursuing the career path or even starting a blog with curation in mind.

Bhargava’s definition of Content Curation:

Content Curation is a term that describes the act of finding, grouping, organizing or sharing the best and most relevant content on a specific issue.”

Bhargava breaks the process of curation down into 5 distinct styles:

1.  Aggregation – Aggregation is the act of curating the most relevant information about a particular topic into a single location.

2.  Distillation – Distillation is the act of curating information into a more simplistic format where only the most important or relevant ideas are shared.

3.  Elevation –  Elevation refers to curation with a mission of identifying a larger trend or insight from smaller daily musings posted online.

4.  Mashup – Mashups are unique curated juxtapositions where merging existing content is used to create a new point of view.

5.  Chronology – Chronology is a form of curation that brings together historical information organized based on time to show an evolving understanding of a particular topic.

Content Curation comes down to finding what people want and giving it to them when they are most receptive to it.  This post contains a brief summation of what content is.  It may turn out that Monday morning is a difficult time to push a blog post consisting of information on Content Curation.  While the timing may be off, hopefully the relevance of the information is proves the collection agreeable.

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2 thoughts on “What Is Content Curation?

  1. […] While Kanter provides a good primer, the following should be even more complete….More at What Is Content Curation? « curatable […]

  2. […] Kanter, another well-regarded blogger in the field, posts her take on Content Curation. In that article she also posts a table inspired by another contemporary […]

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