Monthly Archives: May 2014

Kyurēshon or How the Japanese Curate

Content Curation, like so many other internet trends, is not limited to the United States. Curation and applicable software are an international issue, as outlined in the Japanese Times article, “More and More Smartphone Users in Japan Look to News Curation“. This article focuses primarily on the prevalence of the SmartNews app, but discusses competitors as well.

SmartNews allows media to opt out of having their content listed, but these days every eye counts when it comes to page views.

Akky Akimoto, Japan Times

As the article outlines, the Japanese population is turning more and more to curation via news outlets such as the SmartNews app. The relevant news article is presented with the first paragraph within the app, and if a user decides to continue reading they are then directed to the original source article on the producer’s home page. SmartNews was also awarded the “Best App 2013” by Google Play, marking its arrival on the international scene.

SmartNews mines millions of Twitter stream data and picks up thousands of hot topics. Then it sorts them into the categories you see in the app’s colorful tabs.

Steven Millward, TECHINASIA

 

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Content Curation Gets Its Day on the Catwalk

BeautyCon, an annual fashion and beauty summit for internet influencers, will kick off in New York this year with a partnership with ELLE magazine. While this may not seem like news you really care about as a content enthusiast, it is important to note the role content curation will play in this fashion festival.

ImageYou Better Work…content curation.

BeautyCon and ELLE are partnering on Content Curation, marking a rare situation in which an old-hat, print magazine with some internet presence is teaming with an up-and-coming internet-based event in the area of digital curation. 

“We are excited to work with BeautyCon, a first-mover in the important blogger/vlogger space…At ELLE, we are inspired by what’s new and what’s next, and that is what BeautyCon is all about.”

– Kevin O’Malley, Senior Vice President, Publisher & Chief Revenue Officer of ELLE

Could this team approach to content curation be a trend that catches fire? 

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Content Curation and The Future of Twitter

This article from the Wall Street Journal, an obvious first choice for content curation news (heavy on the sarcasm), analyzes the future of Twitter with respect to its recent IPO by interviewing two esteemed doctors on the Twitter outlook. One takes a more reserved, or bear, stance, while the other takes a more “bullish” stance, to employ the popular Wall Street terms.

Twitter’s ability to succeed as an information network only holds if the user can find the desired content quickly. So content curation is a critical need to better onboard new users as well as keep existing users engaged.

-Dr. Paul Judge, for the Wall Street Journal

You can take a look at the full article here, but just note the source and allow yourself to realize that Twitter will very well be around in 5 years time, but will certainly be a very different beast from what anyone can predict. As Dr. Judge explains, though, content curation will be a cornerstone of future success, as Twitter users become accustomed to having more information now on the topics they need now.

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NYT Enters Content Curation with Now app

Content curation is a built in feature for the New York Times new Now app. Free to subscribers and $8/month for non-subscribers, this app will feature content hand picked by a team of editors, rather than a computer algorithm like so much curated content these days.

A team of more than 10 editors will select the content for NYT Now, which will be only a sampling of the paper’s entire news report.

Ravi Somaiya, via NYT Now Announcement

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By sampling their own paper, NYT authors focus the app users on specific content, presumably in an effort to drive readership of certain topics and retain new subscribers.

NYT Now excites me because it acts against that trend. Instead of rewarding readers with no home on the web, it aims to reward readers for returning, again and again and again.

Robinson Meyer, via The Atlantic

Additionally, further curation through the app will actually drive clicks to outside content sources or past in-house content.

A screen called “Our Picks” takes readers to stories at other outlets, or sometimes to older New York Times stories.

Andrew Beaujon, via Poynter

This marks an effort by the old-hat publishers to capitalize on the recent digital curation trend. The hope being that by driving readers to in-house and outside content, NYT editors will stem the tide of evacuating readership and garner fresh eyes for the publication. Perhaps this will one day be the missing link between the evolution from completely print to completely digital in terms of publication.

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OwnZones and Curation Validation

Funding has once again validated the role of content curation. OwnZones Media has received $5.9 million in Series A funding to continue to create what they claim to be a unique curation platform.

OwnZones Media Network, Inc. has created the technological ecosystem that will forever transform the way consumers, digital content providers and advertisers interact. With its innovative aggregation and curation platform, OwnZones will be the driving force in the transition from free to paid-for content on the Internet.

-CrunchBase

While scuttlebutt surrounding content curation may have hit a peak, the nuts and bolts of content curation are still rolling, as proven by this large investment.

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