BeautyCon, an annual fashion and beauty summit for internet influencers, will kick off in New York this year with a partnership with ELLE magazine. While this may not seem like news you really care about as a content enthusiast, it is important to note the role content curation will play in this fashion festival.
BeautyCon and ELLE are partnering on Content Curation, marking a rare situation in which an old-hat, print magazine with some internet presence is teaming with an up-and-coming internet-based event in the area of digital curation.
“We are excited to work with BeautyCon, a first-mover in the important blogger/vlogger space…At ELLE, we are inspired by what’s new and what’s next, and that is what BeautyCon is all about.”
– Kevin O’Malley, Senior Vice President, Publisher & Chief Revenue Officer of ELLE
Could this team approach to content curation be a trend that catches fire?