Anyone who curates content knows conversion is the key – get people to make moves you want them to make. This may be clicking new links, purchasing items, and all comes down to general engagement with your content. Snip.ly is the first tool which makes this possible.
The Toronto Globe and Mail has the details on how Snip.ly came to be, but I don’t have time to summarize the details as I’m too busy using their tools. This may be the step that content curation needs to legitimize it in the market place, as there will certainly be copy cats for what Snip.ly has created.