2nd announcement concerning the #SocialCurationSummit Set for July in New York City

Previously the announcement of WedMediaBrands #SocialCurationSummit garnered a limited amount of press.  Set for July 31st in NYC, the event promises to be a forum for everyone from creative directors to comsumer brands.

On Wednesday it was announced that mediabistro is now one of the organizers and speakers will be moderating the event.

Organized by mediabistro, Social Times and AllFacebook, this event appears to be much more presentation-oriented.

The speakers include: Scott Belsky, CEO of creative platform Behance, Jay Miletsky, Founder and CEO of MyPod Studios, and Shane Rahmani, VP of Business Development & Strategy, Thrillist Media Group.

See link below for full list.

Graphics.com >> Events and Education >> Social Curation Summit Set for July in New York City.

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YouTube – Steven Rosenbaum on Content Curation

In this 15 minute video from the Maryland Association of CPA’s, hosted by Bill Sheridan, Steven Rosenabaum discusses Content Curation at the Digital Now Conference in Orlando, FL.

Content curation: More signal, less noise – YouTube.

“We’ve essentially broken the web…and we’ve broken the web by just filling it with data…curators are increasingly 3 things: they’re creators of content, they make some content, to some extent.  They’re organizers…they knit together existing other sources into a coherent narrative.  And they’re collectors of content from audiences. ”

-Steven Rosenbaum

Rosenbaum discusses the growth of Content Curation and the use of video to educate across the web.  Discussion includes references to Khan Academy, the rapidly growing online video education service.

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This 17-step Guide Seems All-Inclusive

A guide for digital marketers intending to make a name for themselves with Content Curation.

How to be a formidable content curator: a 17-step guide | Econsultancy.

by Chris Lake

How to be a formidable content curator: a 17-step guide | Econsultancy

#socialcurationsummit – Premiere Social Curation Summit

SXSW and other media-centric forums have bred the growth of content curation.  Now, the first “official” social curation summit is occurring in the Big Apple.

via WebMediaBrands Announces Social Curation Summit, First Conference to Cover Visual Communities & Commerce, July 31 in New York City – MarketWatch.

On July 31 in New York City WedMediaBrands will be hosting brand marketers, advertising directors, creative directors, design professionals, consumer brands, and social media executives in a forum designed to address the growth and future of social curation.

“As the popularity of image-rich aggregation websites and contributed content such as Pinterest, Tumblr, and Fancy continues to grow, now is a necessary time for brands to seize the opportunity to extend influencer outreach and discover new dimensions to market their products.”

Alan Meckler, Chairman and CEO of WebMediaBrands, Inc.

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Google’s Search Result Ordering Protected as Free Speech

Google Results Protected by First Amendment, Says Google-Commissioned Report

by  for All Things Digital 

Paczkowski outlines a Google report which argues that the discretion of Google in ordering and selecting search results is akin to an editor at a magazine.  In this line of thought, the act of curating and ordering is protected as free speech in much the same was as the work of an editor.

“Search engines select and sort the results in a way that is aimed at giving users what the search engine companies see as the most helpful and useful information. In this respect, each search engine’s editorial judgment is much like many other familiar editorial judgments.”

-Eugene Volokh, author of the report FIRST AMENDMENT PROTECTION FOR SEARCH ENGINE SEARCH RESULTS

Essentially this report justifies the current Google practice of featuring their in-house resources, such as Google+ and YouTube, as primary search results.  If Google wishes to curate their own content for user search results, Volokh argues they have every right under the First Amendment.

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Zeen: magazine app from Youtube Founders

YouTube co-founders silently introduce magazine publishing app, Zeen

Zeen is the next big-kid-to-be on the social media move to curate content.  While not yet active, signing up is now an option with Zeen, the landing page seems to poised for a likely deluge of curious curators.

 

 

Critical of Content Curation

The term “Content Curation” is being promoted by internet marketers to justify content theft.

By BlogBloke from the article: Why Content Curation is BS (or at least overrated) via BlogBloke.com

Curatorial Duties

While the issue of a Code of Curator Conduct is up in the air, a certain aspect of classic curatorial duties can be employed as general curatorial guidelines.

The following list of Curatorial Duties was harvested from the following link and a comparison is to be drawn to Content Curation.

Curatorial Duties

By Luanne Kelchner, via eHow

Curatorial duties appear to be applicable across all forms of curation. Tasks of the museum curator are similar to the tasks of a zoo curator, as well as to the activities of the Content Curator. A list of basic curatorial duties common for the classic curators such as those in museums can be applied to the role of the Content Curator.

Basic duties of the museum curator are:

1. Acquisitions
2. Collection Maintenance
3. Educational Programming
4. Art Placement
5. Writing

Acquisitions

In a museum setting, the curator is responsible for acquiring individual and bulk pieces of artwork in order to complete objectives of a collection. Curators specialize in their fields of curation, adhering most often to their areas of expertise.

The acquiring of information in digital curation is often termed aggregation and mirrors museum acquisition in many ways. In the Content Curation arena, the curator is responsible for using search parameters and seeking out information on specific topics. Often specific documents are required, such as news articles instead of blog posts. Curators generally specialize as well, as their general role is to seek out exact information to meet the needs of the clientele or audience.

For example: the Content Curator tasked with collecting information on Artificial Intelligence has to determine the best sources of information and from those sources chose the most appropriate information from what is available.

Maintain Collections

It is the museum curator’s responsibility to preserve and maintains works of art, cataloging information on genres and pieces to ensure accurate records. Specialized cleaning and restoration are often required and hiring is completed by the curator.

The Content Curator is also responsible for cataloging obtained data, creating large and often complicated data retrieval programs and systems. The curator has to understand the overall intent of the collection and be able to recall the available information at the appropriate time. Again, specialization may be implemented in order to insure expert analysis.

For example: the Content Curator, once having completed an initial collection of information on Artificial Intelligence, needs to maintain a record of the acquired information for application in a future blog post or posts.

Educational Programs

A museum curator is responsible for creating educational programs, such as lectures, to draw in and inform the patrons of a given project. Based upon their knowledge of the collection and the styles and work within it, they craft educational materials and provide feedback to patrons with questions.

The Content Curator spends time providing context and explanation of ideas and articles which may or may not be new to the audience. The curator summarizes articles and creates frameworks in which the audience can view the given information for better comprehension.

For example: In curating information concerning Artificial Intelligence, a curator may seek out information to provide historical context of the evolution of understanding with regard to AI. They may also provide resources for educational instruction concerning AI.

Art Placement

The museum curator is responsible for placing and orienting material throughout a museum or gallery in order to draw a certain audience reaction. The curator will frame works in space and lighting and deem necessary or unnecessary certain aspects of a collection.

This placement duty parallels the work of the Content Curator. Placement is an important facet of the digital curator process as certain articles or groups of articles are affective in certain contexts.

For example: a curated group of articles on Artificial Intelligence Application would not be placed a section of a blog covering Content Marketing.

Writing

Finally, an aspect of museum catalogue is completing written descriptions of catalogs. Part of the museum curator’s writing responsibility is to write material for public presentation in order to draw museum visitors.

The Content Curator has their own writing responsibilities. It is not simply enough to collect digital content. The curator is responsible for providing context and structure to a collection. The curator is responsible for the overall presentation of the collection. To this end the will likely complete blogging exercises to explain groups of collections and to address the purpose of material, all in attempts to drive traffic to the curated site.

For example: a blogger needs to provide an introduction and conclusion to a curated item to frame the discussion for the audience.

Common Practices

While a Content Curation Code of Conduct has not been agreed upon, and is often dismissed as unnecessary, common practices and curatorial duties are the same across all types of curation. The Curator must meet certain objectives in order to complete their role. Whether in a museum, a zoo or as part of an online blog; the curator must adhere to basic principles in order to fulfill the needs of patrons or clients.

As with anything else, efficient and ethical implementation of solid common practices will breed success for the Content Curator.

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Content Curation Code of Conduct: Necessary?

Where is the Content Curation Code of Conduct?

There has been much discussion since the advent of aggregation, which has led to curation in the vain of Huffington Post, about a code of conduct for Content Curation.  This is an interesting issue, which has come to the fore as of late, and deserves much debate and discussion.  A strong anarchistic aspect of the internet would rebel against any attempts to rein in an aspect of the online community which seems to have grown organically as a feature inherent.  Large corporate voices, such as the print edition newspapers which are having to redesign their business model, rail against the curator (and tend to write them off as mere “aggregators”).

“Naughty aggregation is analogous to pornography: You know it when you see it.”

A Code of Conduct for Content Aggregators

by David Carr for The New York Times

Coverage has been heavy since South By South West for an article from the New York Times discussing aggregation and Content Curation best practices.  This coverage is significant not only due to the gravity of the publication, but as well for the level of discussion over best practices with a major publication which was only recently diametrically opposed to digital curation.

“…Aggregating has largely become the responsibility of young people hoping to break into journalism.”

How To Properly Aggregate David Carr’s Column on Aggregation

by  for New York Magazine

Carr’s article, released 3.11.12, was followed up by New York Magazine writer Joe Coscarelli on 3.12.12.  Coscarelli’s article is an interesting example of how a tongue-in-cheek satire can provide a legitimate insight.  Full of satirical example, the article is a clear and concise how-to aggregate. While maintaining a sarcastic voice, the author is actually explaining Content Curation by diving into methods through which the curator provides insight and context.

“It’s called curation if you like it, aggregation if you don’t.”

It’s not curation or aggregation, it’s just how the Internet works

by Mathew Ingram via Gigaom

Ingram is arguing that this uptick in Content Curation and Aggregation is nothing new to the internet, but their popularity as buzz words has led to renewed discussion of codes of conduct.

“While it may be well-intentioned, no one who is actually doing the bad things that the code is supposed to prevent will pay any attention to it, as Gawker has pointed out. Those who choose to “over-aggregate” content, try to disguise the links they provide, or do dozens of other shady or unethical things will simply continue to do them.”

There Is No Right Answer

Who is right? Which voices should be heard and which should be ignored? It stands to reason that a Content Curator is in no way performing the same duties as a Content Creator. In fact, one could not exist without the other.  And though the creator could push their own product, without curators distributing the work to specific channels, the voice of the author would just be shouting wildly into the web.  The curator assists the creator.

Most voices in the online community agree that Content Curation, much like so many other facets of the internet, will self-regulate.  Those doing poor curating will be pushed aside as the audience is naturally drawn to a set of curators with a higher standard.

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Content Curation is the digital intersection of enthusiasm and necessity.

Content Curation is the d…

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