Tag Archives: content curation

Kyurēshon or How the Japanese Curate

Content Curation, like so many other internet trends, is not limited to the United States. Curation and applicable software are an international issue, as outlined in the Japanese Times article, “More and More Smartphone Users in Japan Look to News Curation“. This article focuses primarily on the prevalence of the SmartNews app, but discusses competitors as well.

SmartNews allows media to opt out of having their content listed, but these days every eye counts when it comes to page views.

Akky Akimoto, Japan Times

As the article outlines, the Japanese population is turning more and more to curation via news outlets such as the SmartNews app. The relevant news article is presented with the first paragraph within the app, and if a user decides to continue reading they are then directed to the original source article on the producer’s home page. SmartNews was also awarded the “Best App 2013” by Google Play, marking its arrival on the international scene.

SmartNews mines millions of Twitter stream data and picks up thousands of hot topics. Then it sorts them into the categories you see in the app’s colorful tabs.

Steven Millward, TECHINASIA


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Content Curation Gets Its Day on the Catwalk

BeautyCon, an annual fashion and beauty summit for internet influencers, will kick off in New York this year with a partnership with ELLE magazine. While this may not seem like news you really care about as a content enthusiast, it is important to note the role content curation will play in this fashion festival.

ImageYou Better Work…content curation.

BeautyCon and ELLE are partnering on Content Curation, marking a rare situation in which an old-hat, print magazine with some internet presence is teaming with an up-and-coming internet-based event in the area of digital curation. 

“We are excited to work with BeautyCon, a first-mover in the important blogger/vlogger space…At ELLE, we are inspired by what’s new and what’s next, and that is what BeautyCon is all about.”

– Kevin O’Malley, Senior Vice President, Publisher & Chief Revenue Officer of ELLE

Could this team approach to content curation be a trend that catches fire? 

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Content Curation and The Future of Twitter

This article from the Wall Street Journal, an obvious first choice for content curation news (heavy on the sarcasm), analyzes the future of Twitter with respect to its recent IPO by interviewing two esteemed doctors on the Twitter outlook. One takes a more reserved, or bear, stance, while the other takes a more “bullish” stance, to employ the popular Wall Street terms.

Twitter’s ability to succeed as an information network only holds if the user can find the desired content quickly. So content curation is a critical need to better onboard new users as well as keep existing users engaged.

-Dr. Paul Judge, for the Wall Street Journal

You can take a look at the full article here, but just note the source and allow yourself to realize that Twitter will very well be around in 5 years time, but will certainly be a very different beast from what anyone can predict. As Dr. Judge explains, though, content curation will be a cornerstone of future success, as Twitter users become accustomed to having more information now on the topics they need now.

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NYT Enters Content Curation with Now app

Content curation is a built in feature for the New York Times new Now app. Free to subscribers and $8/month for non-subscribers, this app will feature content hand picked by a team of editors, rather than a computer algorithm like so much curated content these days.

A team of more than 10 editors will select the content for NYT Now, which will be only a sampling of the paper’s entire news report.

Ravi Somaiya, via NYT Now Announcement


By sampling their own paper, NYT authors focus the app users on specific content, presumably in an effort to drive readership of certain topics and retain new subscribers.

NYT Now excites me because it acts against that trend. Instead of rewarding readers with no home on the web, it aims to reward readers for returning, again and again and again.

Robinson Meyer, via The Atlantic

Additionally, further curation through the app will actually drive clicks to outside content sources or past in-house content.

A screen called “Our Picks” takes readers to stories at other outlets, or sometimes to older New York Times stories.

Andrew Beaujon, via Poynter

This marks an effort by the old-hat publishers to capitalize on the recent digital curation trend. The hope being that by driving readers to in-house and outside content, NYT editors will stem the tide of evacuating readership and garner fresh eyes for the publication. Perhaps this will one day be the missing link between the evolution from completely print to completely digital in terms of publication.

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OwnZones and Curation Validation

Funding has once again validated the role of content curation. OwnZones Media has received $5.9 million in Series A funding to continue to create what they claim to be a unique curation platform.

OwnZones Media Network, Inc. has created the technological ecosystem that will forever transform the way consumers, digital content providers and advertisers interact. With its innovative aggregation and curation platform, OwnZones will be the driving force in the transition from free to paid-for content on the Internet.


While scuttlebutt surrounding content curation may have hit a peak, the nuts and bolts of content curation are still rolling, as proven by this large investment.

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YouTube – Steven Rosenbaum on Content Curation

In this 15 minute video from the Maryland Association of CPA’s, hosted by Bill Sheridan, Steven Rosenabaum discusses Content Curation at the Digital Now Conference in Orlando, FL.

Content curation: More signal, less noise – YouTube.

“We’ve essentially broken the web…and we’ve broken the web by just filling it with data…curators are increasingly 3 things: they’re creators of content, they make some content, to some extent.  They’re organizers…they knit together existing other sources into a coherent narrative.  And they’re collectors of content from audiences. ”

-Steven Rosenbaum

Rosenbaum discusses the growth of Content Curation and the use of video to educate across the web.  Discussion includes references to Khan Academy, the rapidly growing online video education service.

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Google’s Search Result Ordering Protected as Free Speech

Google Results Protected by First Amendment, Says Google-Commissioned Report

by  for All Things Digital 

Paczkowski outlines a Google report which argues that the discretion of Google in ordering and selecting search results is akin to an editor at a magazine.  In this line of thought, the act of curating and ordering is protected as free speech in much the same was as the work of an editor.

“Search engines select and sort the results in a way that is aimed at giving users what the search engine companies see as the most helpful and useful information. In this respect, each search engine’s editorial judgment is much like many other familiar editorial judgments.”


Essentially this report justifies the current Google practice of featuring their in-house resources, such as Google+ and YouTube, as primary search results.  If Google wishes to curate their own content for user search results, Volokh argues they have every right under the First Amendment.

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Curatorial Duties

While the issue of a Code of Curator Conduct is up in the air, a certain aspect of classic curatorial duties can be employed as general curatorial guidelines.

The following list of Curatorial Duties was harvested from the following link and a comparison is to be drawn to Content Curation.

Curatorial Duties

By Luanne Kelchner, via eHow

Curatorial duties appear to be applicable across all forms of curation. Tasks of the museum curator are similar to the tasks of a zoo curator, as well as to the activities of the Content Curator. A list of basic curatorial duties common for the classic curators such as those in museums can be applied to the role of the Content Curator.

Basic duties of the museum curator are:

1. Acquisitions
2. Collection Maintenance
3. Educational Programming
4. Art Placement
5. Writing


In a museum setting, the curator is responsible for acquiring individual and bulk pieces of artwork in order to complete objectives of a collection. Curators specialize in their fields of curation, adhering most often to their areas of expertise.

The acquiring of information in digital curation is often termed aggregation and mirrors museum acquisition in many ways. In the Content Curation arena, the curator is responsible for using search parameters and seeking out information on specific topics. Often specific documents are required, such as news articles instead of blog posts. Curators generally specialize as well, as their general role is to seek out exact information to meet the needs of the clientele or audience.

For example: the Content Curator tasked with collecting information on Artificial Intelligence has to determine the best sources of information and from those sources chose the most appropriate information from what is available.

Maintain Collections

It is the museum curator’s responsibility to preserve and maintains works of art, cataloging information on genres and pieces to ensure accurate records. Specialized cleaning and restoration are often required and hiring is completed by the curator.

The Content Curator is also responsible for cataloging obtained data, creating large and often complicated data retrieval programs and systems. The curator has to understand the overall intent of the collection and be able to recall the available information at the appropriate time. Again, specialization may be implemented in order to insure expert analysis.

For example: the Content Curator, once having completed an initial collection of information on Artificial Intelligence, needs to maintain a record of the acquired information for application in a future blog post or posts.

Educational Programs

A museum curator is responsible for creating educational programs, such as lectures, to draw in and inform the patrons of a given project. Based upon their knowledge of the collection and the styles and work within it, they craft educational materials and provide feedback to patrons with questions.

The Content Curator spends time providing context and explanation of ideas and articles which may or may not be new to the audience. The curator summarizes articles and creates frameworks in which the audience can view the given information for better comprehension.

For example: In curating information concerning Artificial Intelligence, a curator may seek out information to provide historical context of the evolution of understanding with regard to AI. They may also provide resources for educational instruction concerning AI.

Art Placement

The museum curator is responsible for placing and orienting material throughout a museum or gallery in order to draw a certain audience reaction. The curator will frame works in space and lighting and deem necessary or unnecessary certain aspects of a collection.

This placement duty parallels the work of the Content Curator. Placement is an important facet of the digital curator process as certain articles or groups of articles are affective in certain contexts.

For example: a curated group of articles on Artificial Intelligence Application would not be placed a section of a blog covering Content Marketing.


Finally, an aspect of museum catalogue is completing written descriptions of catalogs. Part of the museum curator’s writing responsibility is to write material for public presentation in order to draw museum visitors.

The Content Curator has their own writing responsibilities. It is not simply enough to collect digital content. The curator is responsible for providing context and structure to a collection. The curator is responsible for the overall presentation of the collection. To this end the will likely complete blogging exercises to explain groups of collections and to address the purpose of material, all in attempts to drive traffic to the curated site.

For example: a blogger needs to provide an introduction and conclusion to a curated item to frame the discussion for the audience.

Common Practices

While a Content Curation Code of Conduct has not been agreed upon, and is often dismissed as unnecessary, common practices and curatorial duties are the same across all types of curation. The Curator must meet certain objectives in order to complete their role. Whether in a museum, a zoo or as part of an online blog; the curator must adhere to basic principles in order to fulfill the needs of patrons or clients.

As with anything else, efficient and ethical implementation of solid common practices will breed success for the Content Curator.

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Content Curation Code of Conduct: Necessary?

Where is the Content Curation Code of Conduct?

There has been much discussion since the advent of aggregation, which has led to curation in the vain of Huffington Post, about a code of conduct for Content Curation.  This is an interesting issue, which has come to the fore as of late, and deserves much debate and discussion.  A strong anarchistic aspect of the internet would rebel against any attempts to rein in an aspect of the online community which seems to have grown organically as a feature inherent.  Large corporate voices, such as the print edition newspapers which are having to redesign their business model, rail against the curator (and tend to write them off as mere “aggregators”).

“Naughty aggregation is analogous to pornography: You know it when you see it.”

A Code of Conduct for Content Aggregators

by David Carr for The New York Times

Coverage has been heavy since South By South West for an article from the New York Times discussing aggregation and Content Curation best practices.  This coverage is significant not only due to the gravity of the publication, but as well for the level of discussion over best practices with a major publication which was only recently diametrically opposed to digital curation.

“…Aggregating has largely become the responsibility of young people hoping to break into journalism.”

How To Properly Aggregate David Carr’s Column on Aggregation

by  for New York Magazine

Carr’s article, released 3.11.12, was followed up by New York Magazine writer Joe Coscarelli on 3.12.12.  Coscarelli’s article is an interesting example of how a tongue-in-cheek satire can provide a legitimate insight.  Full of satirical example, the article is a clear and concise how-to aggregate. While maintaining a sarcastic voice, the author is actually explaining Content Curation by diving into methods through which the curator provides insight and context.

“It’s called curation if you like it, aggregation if you don’t.”

It’s not curation or aggregation, it’s just how the Internet works

by Mathew Ingram via Gigaom

Ingram is arguing that this uptick in Content Curation and Aggregation is nothing new to the internet, but their popularity as buzz words has led to renewed discussion of codes of conduct.

“While it may be well-intentioned, no one who is actually doing the bad things that the code is supposed to prevent will pay any attention to it, as Gawker has pointed out. Those who choose to “over-aggregate” content, try to disguise the links they provide, or do dozens of other shady or unethical things will simply continue to do them.”

There Is No Right Answer

Who is right? Which voices should be heard and which should be ignored? It stands to reason that a Content Curator is in no way performing the same duties as a Content Creator. In fact, one could not exist without the other.  And though the creator could push their own product, without curators distributing the work to specific channels, the voice of the author would just be shouting wildly into the web.  The curator assists the creator.

Most voices in the online community agree that Content Curation, much like so many other facets of the internet, will self-regulate.  Those doing poor curating will be pushed aside as the audience is naturally drawn to a set of curators with a higher standard.

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Content Curation is the digital intersection of enthusiasm and necessity.

Content Curation is the d…

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