The annual Content2Conversion conference is taking place May 6-7 this year and features a prominent content curation company, Curata. The conference would be a great opportunity to learn what is on the horizon for content and curation.
IBM’s embracing of Content Curation shows that even the largest corporations are having to shift their ideas of Branding in order to adapt to the rising tide of bottom-up curation.
Skillshare curates the WWW for educational material around which to design instructional programs. Online classes in the classic sense have been integrated into collegiate coursework and have been principally based upon material provided and created by the instructor according to Regent standards and available course literature.
Michael Karjanaprakorn has changed all of that. Through the creation of Skillshare, continuing education is provided through ‘curated content’, as Karjanprakorn refers to it. Another example of where content curation has played a role in breaking new ground.
Pinterest and the origins of “Social Curation”. Waters delves into the social curation movement most recently seen in Pinterest but previously in sites such as Tumblr.
Twitter cut ground for social curation by establishing the model of account creation and ‘following’. Making rehashing of information (through repinning on Pinterest or retweeting on Twitter), this curation process is a new way to filter online content even further than once possible.
Whereas a google search for ‘cute bunnies’ will return a great collection of images, a search for related images on Pinterest would likely provide a much richer results collection.
These curated content sites provide users with filtered visual content and tend to secure longer screen views than related social sites such as Twitter. But how will they foot the bill?
“People want much more curated experiences, where they feel they can drive more of what it is they consume,” says Roelof Botha, a partner at venture capital firm Sequoia Capital who has invested in companies such as Tumblr and Houzz.
“I think the biggest opportunity in shareable media right now is the opportunity that brands have to act as a curator for their community. Curate great content from your audience and share it widely.”
-Derek Shanahan, founder and chief community officer of Foodtree in Vancouver, B.C.
Once again Business 2 Community provides a timely article concerning Content Curation applications to Marketing from a leader in Social Media. Neal Schaffer has written previously on leveraging LinkedIn presence to attract sales and support Social Media Marketing.
This article is a great read, if not simply a rehashing of Content Curation information which is readily available. Schaffer summarizes the role of curation as well as how it is applied to Content Marketing. A very short and effective read.
“Remember that content curation is not just about posting content without a plan; it’s about supplying interesting, relevant and timely information for your audiences to consume and share with others that is also aligned with your strategy.”
by Brianne Dawson via Business 2 Community
Is trap!t the next content marketing tool? Where Content Curation and Content Marketing meet is a foggy crossroad. Trap!t is to be the latest light to the next light attempting to shine a light.
The article begins with what what curation is in terms of Content Marketing. Dawson outlines the valid concern that Content Marketing may just be the next fad in marketing, but she quickly quells that concern by providing a specific case study legitimizing Content Marketing.
Finally, an explanation of TrapIt:
“TrapIt is like an automatic Google Reader. You don’t have to do all the work of finding good sources, just tell it what topic you want to follow by creating a “Trap” for that subject and it will automatically find relevant content.”
by Lewis Dvorkin for Forbes
Within this article is a succinct analysis of the past 15 years of media evolution, from the birth of digital aggregation in a circular path through the formation of the concept of curation and now back to the necessity for captivating, original reporting. This reboot of original and thought-provoking reporting is a result of the social media distribution requiring that information which is so relevant and engaging.
Dvorkin covers Gawker, Buzzfeed.com and The Huffington Post, briefly summarizing their role in digital media and explaining that while they have found a place in the market, Forbes will continue finding success in the new curation environment by continuing to provide that most important content which can be deemed curatable
by Neal Schaffer for Windmill Networking
This article is exploding on Twitter right about now. And a quick scan shows why. In this one article Schaffer has managed to explain the benefits of Content Curation to the Marketer. He even links the first article mention to a wonderfully organized explanation of Content curation via Beth Kantor at Beth’s Blog (Twitter Handle
“Content curation can open the floodgates by providing a rich source of third party info for sharing and commentary. It helps to ensure a steady stream of topics by avoiding over-reliance on 100% original content, and is a great way to keep the channels brimming with SEO-friendly posts.”
by Mathew Ingram
Ingram summarizes the latest report from the Pew Research Center foreseeing the use of aggregation and curation as what will be. At the same time, large media outlets continue to attempt to create an environment of “walled-garden-style” payment structures for digital media.
This payment wall plan is anticipated to fail, however:
“In effect, many users seem to be looking to generate their own digital-newspaper-style overview of the world rather than accepting one from a single media outlet, and if the content they are looking for comes from an aggregator like the Huffington Post because the original is behind a paywall, then so be it.”
Growing Social Media Platform Becomes Content Curator
Arguments can be made in favor of popular social media organizations performing the task of content curator. The feeds of Twitter or Pinterest provide users the opportunity to filter all available content down into issues of interest. Lists on Twitter, for example, allow the user to filter those they follow into smaller subcategories, with users often separating the accounts of their friends from those of news, entertainment or celebrity sources.
The following article provides a perfect example of an emerging social media platform taking this type of curation feature to the next level of usability.
Formspring is a social media Q&A service first launched in 2009. Sign up is streamlined to be as quick and painless as Twitter, and the format of the interface is really a combination of the follow features of Twitter with the ability to ask questions of the community, similar to Yahoo answers.
It should be interesting to watch this social media platform continue to evolve.
Become a Media Influencer: Content Curation As Social Influence.
From my perspective this article make some interesting suppositions but tends to be a bit convoluted in it’s argument.
The author, Haydn Shaughnessy, addresses what he refers to as the “top 100 social media influencers”. According to his analysis, these influencers stream content in an influential manner, often without having to create original content.
What sets the influential above the rest of us? According to the author, the three characteristics that set influencers apart are:
1. Being active in a sufficient number of channels
2. Creating and maintaining a high quality network
3. Frequency of participation